The Challenge
Our client provides cloud and hybrid unified communications (“UC”) products and certified secure IP telephones for federal applications. The hosted UC market experienced significant shifts and growth over the past five years, and the Company needed to invest to keep pace with those changes, while at the same time seeing revenues decline as a result of having focused primarily on sales of legacy technologies.
Our Solution
Our Value Creation Plan focused on revenue expansion through attention to product development and distribution, through utilizing our fractional executive resources. We recommended an immediate sales and marketing spend to reinforce messaging to the channel to drive immediate new revenue for the firm. We also called for immediate expansion of the company’s product development team to ensure successful launch of new releases of their products. The company’s expansion is expected to come from both organic and acquisition growth opportunities.
A Reclinata affiliate purchased the company and installed a C-level team. Hiring of additional sales and engineering resources is underway. We were able to begin implementing our Value Creation Plan immediately after the acquisition and brought the company’s organization over to its new owner essentially intact.