The Challenge
Our client provides virtual healthcare services directly and through brokers and resellers to self-insured organizations, health care systems, and health insurers. The company was going through a phase of rapid growth, requiring capital to fuel hiring, sales and marketing, operating expenses, and increased lease costs. During this ramp-up phase the company needed capital to cover operating cash shortfalls.
Our Solution
Our analysis showed that the client lacked the capability to produce models and analyses necessary to raise financing. In addition, the client needed a refreshed marketing approach, including an updated website and an aggressive social media strategy. We therefore established and staffed fractional chief strategy officer and financial officer positions at the company. Reclinata invested directly in the company and led the successful raise of convertible debt that allowed the client to bring on needed liquidity. The client continues to call upon Reclinata to participate in the creation and implementation of strategic growth initiatives.
The investments we secured supported various operational areas, new sales hires, a new building lease, and a dynamic marketing campaign, which we also supported with the work of a fractional marketing specialist.
Year-over-year growth has expanded, and an ongoing capital expansion program is now being designed for the next phase of growth.